Written by: The MacroButler Savvy investors who have thoroughly studied the business cycle, the impact of monetary illusion on it, and its effects on asset allocation within the Permanent Browne portfolio should by now understand that in an inflationary environment, they should own only properties and avoid contracts. Experienced investors understand that equities are relatively straightforward to value using methods like Discounted Cash Flow (DCF), Price-to-Earnings (P/E), Price-to-Book (P/B), and Dividend Discount Model (DDM). Other key metrics, such as EV/EBITDA, Price-to-Sales (P/S), Free Cash Flow (FCF) Yield, and the PEG ratio, provide additional insights. Comparative valuation, industry trends, and broader