Gold Purity Explained: What Investors Need to Know

Not all gold is created equal. The karat on a jewelry piece and the fineness on a bullion coin are measuring the same thing — but they mean something very different for investors. Here’s how to read gold purity the right way before you buy.
Gold’s Purchasing Power: What One Ounce Buys Over Time

What can one ounce of gold actually buy? The answer reveals gold’s true value better than any price chart. In 1971, one ounce bought dinner for three at London’s Savoy Grill. Today, it buys dinner for fourteen. A quality suit cost one ounce in the 1920s—and still does today. Meanwhile, fiat currencies have lost 95%+ of their purchasing power. Discover the “Savoy Gold Ratio” and why gold’s consistent buying power across generations makes it essential portfolio insurance in an era of currency debasement.
