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A nationwide “economic blackout” is taking place today as Americans participate in a 24-hour boycott of major retailers including Walmart, Target, Amazon, and McDonald’s.
The protest, which gained momentum after organizer John Schwarz’s Instagram video garnered over 8 million views, primarily targets alleged corporate price-gouging and tax avoidance.
Though the message has become intertwined with separate protests against companies rolling back diversity, equity, and inclusion (DEI) policies, he clarifies his focus remains on economic issues while encouraging consumers to support local businesses instead.
