Gallup Poll: Americans Flock to Gold as Stock Appeal Wanes

Gold has emerged as a rising star in Americans’ investment preferences, jumping five percentage points to 23% in Gallup’s April poll—the largest movement among all investment categories.

Now firmly in second place, gold has substantially outpaced stocks, which fell six points to 16% amid market volatility following Trump’s tariff announcements.

While real estate still leads at 37%, gold’s surge suggests investors are seeking safer havens during economic uncertainty. This shift is especially notable among lower-income Americans, who favor gold over stocks compared to their wealthier counterparts.

Though still below its 2011 post-recession peak of 34%, gold’s renewed appeal mirrors historical patterns during turbulent economic periods, positioning it as a preferred store of value if market instability continues.