Costco has implemented a purchase limit of two gold bars per transaction within a 24-hour period due to overwhelming demand for its 24-karat, one-ounce gold bars. Initially introduced in 2023 at around $1,950-$1,980 per bar, these precious metal products have consistently sold out within hours of restocking. A Bloomberg survey found that approximately 77% of Costco stores across 46 states reported sellouts within the first week of October 2024. Wells Fargo analysts estimate that Costco’s gold bullion sales generate between $100-200 million monthly, though financial experts caution about the volatility of precious metals investments.