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World Gold Council: Gold Demand Trends Q2 2025

In Q2 2025, gold demand hit new highs, with total volumes up 3% to 1,249 tonnes and demand value jumping 45% to $132 billion—the highest on record.

Investors favored gold ETFs and bars and coins, encouraged by geopolitical tensions and rising prices. Central banks also boosted their gold reserves significantly.

Jewelry demand was mixed, with less volume but more spending, while technology use of gold faced headwinds from tariffs but gained traction in AI sectors. The data underscores gold’s continued appeal as a safe-haven asset.

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