Asia has become the epicenter of global gold demand, accounting for 70% of annual consumer gold consumption.
Led by China and India, which together represent over half of world gold demand, Asian markets are modernizing rapidly through digital platforms, institutional products, and innovative investment channels.
Beyond cultural significance, gold is increasingly strategic for Asian nations – central banks across the region have dramatically increased gold reserves since 2022, seeking to diversify away from US dollar dependency amid geopolitical tensions.
From India’s Sovereign Gold Bonds to China’s new insurance sector gold investments, Asia is reshaping how gold is bought, held, and understood globally.