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ETF Inflows Drive Gold Demand to Highest First-Half Levels Since 2020

In the first half of 2025, gold prices soared 26% to record highs, yet investors continued to buy in, especially through ETFs. The World Gold Council’s Q2 Gold Demand Trends report shows total global investment demand jumped 78% year-on-year, marking the strongest half-year since 2020. ETF inflows in Australia and worldwide offset earlier 2024 outflows, driven by fears of economic slowdown, geopolitical tensions, and currency debasement. Central banks continued large-scale purchases, adding 166 tonnes in Q2, while bar and coin buying rose 11%, led by Chinese and Indian investors. Jewellery demand, however, fell sharply. Analysts say ongoing market volatility and unpredictable macroeconomic conditions could keep gold prices supported in the second half of 2025.

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Should I Buy Gold Now? What Most Investors Get Wrong 

Most investors ask the wrong question about gold. It’s not just when to buy — it’s why, how, and how much. This guide breaks down the key factors most people overlook, from choosing the right investment vehicle to building the right allocation for your risk profile, so you can make a smarter, more confident decision about investing in gold today.

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