In the first half of 2025, gold prices soared 26% to record highs, yet investors continued to buy in, especially through ETFs. The World Gold Council’s Q2 Gold Demand Trends report shows total global investment demand jumped 78% year-on-year, marking the strongest half-year since 2020. ETF inflows in Australia and worldwide offset earlier 2024 outflows, driven by fears of economic slowdown, geopolitical tensions, and currency debasement. Central banks continued large-scale purchases, adding 166 tonnes in Q2, while bar and coin buying rose 11%, led by Chinese and Indian investors. Jewellery demand, however, fell sharply. Analysts say ongoing market volatility and unpredictable macroeconomic conditions could keep gold prices supported in the second half of 2025.

Tariff Confusion and Fed Rate Outlook Keep Gold on Edge
Gold prices bounced around as traders reacted to new US inflation data and uncertainty about future interest rates. Inflation for goods stayed mild in July, but core inflation rose at the fastest pace this year. Many still expect the Fed to cut rates in September, which could be good news for gold. Markets were also watching for clarity on whether US tariffs would hit gold imports. President Trump suggested there won’t be a levy, but the industry wants a formal decision. Gold is up more than 27% so far this year, supported by safe-haven buying amid global tensions.