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Gen Z’s Financial Reality Check: Smart Money Moves in an Uncertain Economy

Gen Z, shaped by the 2008 financial crisis and pandemic challenges, is actively preparing for a potential recession through practical strategies.

They’re embracing budgeting trends like “no-buy” challenges, using financial apps, and shifting away from “YOLO” spending.

Many are developing multiple income streams through side hustles and skill-building, while others are moving back home to reduce expenses and save money.

Though these habits provide a stronger financial foundation, external factors like rising rent, student loans, and inflation mean even the best preparation can’t guarantee complete protection from economic downturns.

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Mary

Samantha is wonderful. I was nervous about spending a chunk of money. I asked her to `hold my hand’ and walk me through making my purchase.  
She laughed and guided me through, step by step. She was so helpful in explaining everything... 

A. Howard

Travis was amazing! I was having difficulty with a wire transfer of my life’s savings, and I was very worried that I might not be able to receive it all. My husband just passed away and I’ve been worried about these funds along with grieving for 8 months. As soon as I got connected with Travis, my concerns were immediately addressed and he put me at ease. The issue was resolved within days. He even called me back with updates to keep me in the loop about what was going on with the funds. I am so grateful for a customer representative like Travis. He really cares for his clients.

Sam was also very helpful! I called and was connected to Sam within 30 seconds. She helped me with a fee that was charged to my account. She had a great attitude and took care of the fee quickly.

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