The World Gold Council (WGC) is launching a major digital initiative to transform the gold market. CEO David Tait revealed that 50% of people don’t trust gold and 60% don’t understand how to invest in it safely.
To address these issues, the WGC is partnering with the London Bullion Market Association to create a blockchain-based database that tracks gold from mine to market.
This “Gold Bar Integrity” system will ensure gold is responsibly sourced and refined, making the market more transparent and trustworthy.
The goal is to standardize the fragmented global gold market and make it more attractive to investors.