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“Is it Too Late to Buy Gold?” The #1 Question Right Now

Gold prices are soaring. Headlines are buzzing. And many investors are asking the same thing: 

“Did I miss my chance to get in?” 

In his latest video, Mike Maloney unpacks that question — and reveals what’s really behind gold’s recent run. If you’re wondering what happens next, you’re not alone.  

In this video, Mike covers: 

  • Is this gold’s peak? 
  • What’s really driving this surge? 
  • How do I invest now without overpaying? 

If you’re sitting on the sidelines, watch Mike’s new video to get clarity before your next move.  

So… who’s driving the price up? 

Institutional Whales Are Quietly Loading Up 

  • In just the first 11 days of April 2025, Chinese gold ETFs took in more metal than the entire first quarter combined
  • China recently greenlit insurance companies to invest in gold, opening a floodgate of institutional capital. 
  • And globally, central banks — especially in the East — are buying at record pace, outstripping anything we’ve seen in modern times. 

The Public Hasn’t Even Entered the Game 

The majority of financial advisors still recommend near-zero allocations to gold. In fact, 75% of U.S. advisors suggest putting less than 1% of a portfolio into gold — the highest underexposure in years. 

That means the next leg higher could be triggered not by traders or central banks — but by the mass retail awakening that hasn’t happened yet. 

The New Gold Playbook 

For decades, gold followed a simple script: Higher real interest rates = lower gold prices. 

That’s what textbooks said. That’s what Wall Street believed. And for years, it held up. 

But not anymore. 

Today, we’re in uncharted territory — and gold is no longer playing by the old rules

According to the 2024 In Gold We Trust report: “Western investors are no longer the marginal buyers. Central banks and emerging markets now anchor gold demand, making it more resilient than ever.” 

📉 Rising Real Rates. 📈 Rising Gold. 

Since the Federal Reserve began aggressively hiking rates in early 2022, real interest rates (as measured by 10-year Treasury Inflation-Protected Securities, or TIPS) have risen from deeply negative to solidly positive territory

Historically, that would have crushed gold. 

But instead? 

  • Gold climbed to $3,500 in early 2025. 
  • Western ETF outflows didn’t dent the rally — price kept climbing. 
  • The once-reliable correlation between real rates and gold has completely broken down, as shown in divergence charts from Incrementum AG. 

“There is nothing more bullish for gold than rate hikes that increase the solvency risk of a sovereign — especially when that sovereign issues the reserve currency.” 
— Luke Gromen, In Gold We Trust 2024 

This structural shift means that gold is no longer reacting to monetary policy alone. It’s responding to deeper, systemic forces: 

  • Sovereign debt stress 
  • De-dollarization 
  • Institutional rotation out of fiat and into hard assets 
  • Geopolitical risk hedging at the central bank level 

This is not a cyclical blip. It’s a regime change. 

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A New Chapter for Gold 

Gold is no longer a short-term hedge against rate moves. It’s emerging as a long-term anchor of trust — one that reflects sovereign credibility, monetary sanity, and systemic resilience

If you’re still waiting for rates to drop before you buy gold… you’re playing by a rulebook the market has already burned. 

It’s Not About Timing — It’s About Purpose 

Instead of asking, “Is it too late to buy?” consider asking: 

  • Does gold still provide a hedge against inflation and systemic risk? 
  • Does it still protect value across time and borders? 
  • Does it still reduce volatility and add strength to a diversified portfolio? 

The answer to all three is still — and perhaps more than ever — yes

What Smart Investors Are Doing Now 

Here’s how seasoned investors and institutions are approaching gold in 2025: 

Building Positions Gradually: Using dollar-cost averaging to neutralize volatility and avoid emotional timing errors. 

Focusing on Bullion, Not Collectibles: Buying sovereign coins and bars with low premiums and high liquidity. 

Using Account Flexibility: Investing through IRAs, trusts, and business accounts to maximize tax advantages and legacy planning. 

Leveraging InstaVault: Buying fractional gold and silver with full liquidity and the option to convert to physical delivery at any time. 

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Mike’s Forecast: “Multiples Higher” 

Mike Maloney has long argued that gold is not only undervalued, but that it’s poised for a dramatic revaluation — possibly to $10,000 per ounce or more as monetary and economic distortions unwind. 

But he’s not alone anymore. 

What was once considered a “fringe” position is now echoing across the corridors of the world’s largest banks and investment firms. 

📈 Institutional Price Targets Are Catching Up 

  • Bank of America analysts recently stated that $4,000 gold is increasingly likely by the end of 2025. 
  • Goldman Sachs has raised its gold price target to $3,880–$4,500 per ounce, driven by surging investment flows and declining confidence in fiat currencies. 
  • J.P. Morgan has forecast that gold could reach $6,000 per ounce by 2029, based on a conservative scenario where foreign investors reallocate just 0.5% of their U.S. dollar assets into gold. 

For more gold forecasts, visit our 2025 gold price predictions article.  

Even the World Gold Council and IMF have noted a structural shift: sovereigns and institutional money managers are increasing gold allocations at the fastest pace in modern history. 

The Smart Money Is Already In 

Since the freezing of Russia’s foreign reserves in 2022, central banks — especially in China, India, Turkey, and the Gulf — have dramatically accelerated their gold purchases

This isn’t speculation. It’s insurance. It’s a vote of no confidence in the current system. 

And that leads to a crucial question: 

If gold is still good enough for the world’s largest institutions and sovereign treasuries, why wouldn’t it belong in your portfolio too? 

The Public Is Still Waking Up 

While gold is breaking records, retail participation remains remarkably low

But that may be starting to change. 

A 2025 Gallup poll showed that 23% of Americans now consider gold the best long-term investment — up significantly from the prior year, overtaking stocks as the #2 choice behind real estate. 

That shift in sentiment reflects rising anxiety over inflation, debt, and economic uncertainty. And it suggests that the masses may soon do what central banks already have: 

Rush into gold. 

Final Word: Don’t Wait for the Stampede 

By the time everyone is talking about gold, the biggest gains may already be gone. 

We believe the real upside lies in acting before the crowd — when gold is still under-owned, under-allocated, and undervalued. 

So, is it too late to buy gold? 
Not even close. 

The fundamentals have never been stronger. The risks have never been more visible. And the next leg higher could be fueled not by fear — but by recognition. 

If you’re ready to build security, liquidity, and legacy into your financial plan with physical gold… 

You’re not too late. You’re right on time. 

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This article is for informational purposes only and should not be considered financial advice. Always conduct your own research or consult with a qualified financial professional before making investment decisions. 

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