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As Gold Soars, Luxury Watch Collectors Rush to Gold Rolexes

Gold Rolex watches are seeing a surge in demand that coincides with record-high precious metal prices and a shift toward dressier timepiece styles.

Three gold Rolex models have climbed dramatically in the Bloomberg Subdial Watch Index since 2022, with the yellow-gold Day-Date 228238 rising from 30th to 9th place.

This trend emerges as gold has gained over 10% this year, exceeding $3,100 amid concerns over global trade wars and Trump’s tariff policies. The interest in gold watches represents a positive development for the luxury watch industry, which has been struggling since its pandemic-era boom, with Swiss watch exports dropping 3% last year.

Rolex has responded to gold’s rising value by increasing prices on gold models by up to 8%. The secondary watch market is showing signs of recovery with the index rebounding 3.3% in March, though still well below its post-pandemic peak.

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Here Comes Socialism — Or Is It Already Here?
Videos

Here Comes Socialism — Or Is It Already Here?

Is socialism really “on the way,” or has the U.S. already crossed the line? Mike Maloney and Alan Hibbard break down the systems, incentives, and policies that reveal how deeply government control is embedded in everyday American life — and why it matters for anyone protecting their financial future.

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Gold held near $4,080 Monday as December Fed rate cut expectations surged, but a strong dollar and divided Fed officials kept gains modest. Treasury Secretary Bessent claimed tariffs don’t drive inflation—contradicting CPI data showing a jump from 2.3% to 3.0% since April. UBS sees silver’s pullback as a buying opportunity with a $55 target by mid-2026, while a new Senate bill could bring the first credible audit of US gold reserves since 1953.

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