McDonald’s missed Wall Street expectations in its first quarter earnings report, with revenue falling 3% compared to last year.
The company saw a 3.6% drop in US same-store sales, as fewer customers visited its restaurants. According to CEO Chris Kempczinski, visits from low-income consumers fell “nearly double digits” and middle-income customer traffic declined almost as much, while high-income customer visits remained stable.
The CEO pointed to the “cumulative impact of inflation” and economic anxiety affecting lower and middle-income consumers. An analyst noted these results weren’t surprising given the ongoing weakness among McDonald’s core lower-income customer base.