High-stakes trade talks between the European Union and the United States are entering a critical phase, with a looming Aug. 1 deadline set by President Trump, who’s threatening to impose a 30% tariff on most EU exports.
Despite ongoing negotiations and some hopes for compromise, no decisive breakthrough has been reached. Brussels is preparing countermeasures in case of a no-deal outcome, even signaling willingness to accept an imbalanced deal to avert a tariff wave.
The proposed U.S. levies could hit cars, steel, aluminum, and even pharmaceuticals—impacting roughly 70% of EU exports to the U.S. Business leaders are warning that prolonged uncertainty could stall investment and disrupt supply chains on both sides of the Atlantic.