A new HSBC survey reveals a growing appetite among affluent investors for alternative assets — and gold is taking center stage. Over half of respondents said they plan to invest in alternatives like private market funds and hedge funds in the next 12 months, doubling their current exposure.
Notably, gold saw the largest jump of any asset class. Portfolio allocations to gold have more than doubled from 5% to 11%, with nearly half of investors planning to add it in the year ahead. Physical gold remains a favored safe haven, especially in uncertain markets, while younger investors are also showing strong interest in digital gold. Cash holdings, especially among Gen Z and Millennials, have dropped sharply as investors pivot to assets that offer long-term resilience and growth.