20th Anniversary Sale: Up to 59% Off Premiums, Get It While It Lasts 
Despite being the world’s largest gold buyer, Chinese consumers are stepping back from purchases as prices approach $3,000 per ounce.
While investment demand remains steady and the People’s Bank of China continues its gold purchases, jewelry sales have declined due to the combination of record prices, a weak yuan, and economic challenges.
While institutional investment through ETFs remains robust and the People’s Bank of China has resumed gold purchases to support the yuan, retail demand has notably softened.
This is especially evident in the jewelry sector, where consumers are shifting to smaller pieces, and in the unusual appearance of discounts in the Shanghai gold market, traditionally known for its premiums.
