Switzerland is scrambling to reopen trade talks with the U.S. after President Trump imposed a steep 39% tariff on Swiss goods—one of the harshest under his new global trade policy.
The tariffs hit luxury watchmakers like Rolex and Swatch, as well as exports like cheese and chocolate, while sparing pharmaceuticals for now.
The move could severely impact Switzerland’s export-driven economy and may force its central bank to cut rates.
Despite failed last-minute talks, Swiss officials remain hopeful that continued negotiations will ease tensions and lead to a better deal.