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UBS: Gold to Hit $3,000 Amid Record Central Bank Demand

UBS has raised its gold price target to $3,000 as the precious metal surges past $2,900, gaining over 11% since mid-December despite Fed hawkishness.

The rally is primarily driven by unprecedented central bank buying, which reached 1,045 metric tons in 2024 – double the 2011-2021 average.

This sustained institutional demand, combined with growing geopolitical uncertainties – including unpredictable US trade policies and Middle East developments – has strengthened gold’s appeal as a safe-haven asset.

These factors have led UBS to revise its price target to $3,000 per ounce over the next 12 months, with the bank suggesting investors consider structured investments to gain exposure to gold’s upside potential while managing downside risks.

Bank of America gold forecast research report showing gold price chart with $6,000 target, held by analyst at conference table
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