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UBS: Gold to Hit $3,000 Amid Record Central Bank Demand

UBS has raised its gold price target to $3,000 as the precious metal surges past $2,900, gaining over 11% since mid-December despite Fed hawkishness.

The rally is primarily driven by unprecedented central bank buying, which reached 1,045 metric tons in 2024 – double the 2011-2021 average.

This sustained institutional demand, combined with growing geopolitical uncertainties – including unpredictable US trade policies and Middle East developments – has strengthened gold’s appeal as a safe-haven asset.

These factors have led UBS to revise its price target to $3,000 per ounce over the next 12 months, with the bank suggesting investors consider structured investments to gain exposure to gold’s upside potential while managing downside risks.

American Gold Eagle coin and a gold bullion bar, the two product types eligible for a gold IRA
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What Is a Gold IRA? The Purity Rule the IRS Never Wrote

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A plain metal coin balanced on its edge on dark stone, representing the coin-flip odds in the Waller rate hike gold price debate.
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A plain metal coin balanced on its edge on dark stone, representing the coin-flip odds in the Waller rate hike gold price debate.
News

The Fed Just Priced Out Half a Rate Hike. Gold Barely Noticed.

September rate hike odds fell to roughly 50.3% after Fed Governor Christopher Waller signalled he could support a hold. Gold barely responded. It had already banked a 2.4% gain before he spoke, then slipped. Here is which channel is actually driving the metal, and what August CPI decides.

Read More »

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